In recent times ‘Tourism’ has emerged as one of the few economic alternatives to develop the State economy. It has been recognized as an important sector for the development on account of its potential for generating income and employment. In the context of poor prospects of the manufacturing sector and the severe threats facing agricultural and traditional sectors and the uncertainties facing expatriate employment, tourism is considered as one of the sectors, which can drive Kerala economy to take the State to the pinnacle of socio-economic development. Kerala fstands unique in the matter of its rich tourism experience keeping the customs and traditions of the State intact, at the same time receptive to new ideas and alien culture. Sandwiched between the Western Ghats and the Arabian Sea, Kerala is blessed with unmatched natural diversity that provides immense scope for tourism. One of the reasons for the sustaining success of Kerala Tourism is its’ continuous efforts on improving the existing tourism products and innovating new tourism products. Houseboats, Ayurveda, eco-tourism, Medical Tourism etc. are examples of tourism products which are inter-sectoral nature and shown tremendous success.
- 307 views